tatyana0621

As someone who works with startup fashion brands and does 4–6 consultations a month helping clients move from idea to production, I often recommend something that raises eyebrows: I tell founders to hire outside help only for technical design—tech packs and patternmaking. Everything else—research, design, marketing—can be done by the founder in the early stages. Want to define your unique selling point? Start with why you created your brand and the problem it solves. Need a quick logo or...

Here is a broad overview of what it takes to go from idea to product. Concept to Clothing Process The process starts with an idea inspired by art, culture, experiences, a need that hasn't been addressed, or a problem you are trying to solve. Key Steps in Fashion Development Research and Inspiration : Gather ideas from trends and preferences. This is crucial!! Design and Sketching : Create initial sketches. Fabric Selection : Choose suitable fabrics. Tech packs Pattern Making : Develop...

Starting a fashion brand is an exciting adventure filled with creativity, challenges, and opportunities. Whether you dream of launching a streetwear line or a luxury label, understanding the key steps in building a fashion brand is essential. This guide will walk you through the process, offering practical advice and actionable tips to help you turn your vision into a thriving business. Understanding the Foundations of Building a Fashion Brand Before diving into design and production, it’s...